By using information you have about your customers buying habits, history and other knowledge contained in your databases Seaward can help you craft custom messages, offers and promotions that will touch the hot buttons of your customer's purchasing decisions. This Databased Marketing utilizes techniques such as a discount offers to long lost customers, a loyalty program to frequent buyers and cross selling to single product buyers, Seaward will enable you to reach out to your customers in a targeted, efficient way using electronic or direct mail messaging. By matching your data to other lists, Seaward can add additional metrics to help you target customers even more precisely or bring new prospects into range by identifying likely customers. This only scratches the surface of what can be done.