• Make sure your lists are current and deliverable.
• Maximize postage discounts.
• Use new technology to keep lists current.
• Use ACS and intelligent bar codes to maintain your lists.
• Refresh old lists to assess their value.
About 27% of mail the Post Office receives is undeliverable as addressed (in 2004 this represented nearly 10 billion pieces of mail). About 44 million households and businesses move each year. There are duplicate entries in many house files that will degrade your image and waste valuable budget dollars. Every piece of duplicate, undeliverable or unforwardable mail is a waste of production and postage cost. As of November, 2008, presorted mail has to be updated by matching against the Post Office change of address database to get the best rates. Seaward will utilize our own proprietary software and the USPS file of address updates to remove duplicates, clean and update your list. There are address correction techniques we can use to actively refresh your lists and measure the level of interest in continued contact with old, possibly obsolete names. Seaward will help you realize the considerable value of your database.