Data Based Marketing is targeted direct marketing that uses information about the customer/prospect beyond the name and address to enhance the effectiveness of the marketing. This works well for B-to-B or B-to-C marketing. The information used increases the efficiency of your marketing efforts in two ways: 1. By crafting the message to fit the customer and; 2. by narrowing the list of customers contacted to only the most likely prospects. Seaward can work with your house databases and existing customer information to optimize your lists as well as to match your list to outside demographic information; allowing the targeting that will optimize your marketing returns.