Your accounting and sales databases may contain a treasure trove of linkable data. Seaward will work with your IT people to harvest as much information as possible from those existing databases and, by interpolation, expand that information to a larger pool of available names. With data crosslinking and appending, Seaward can help you mine the value that is in your databases. This can allow you to expand from direct mail to email marketing or visa versa with coordinated campaigns that support each other. Then the targeted Data Based Marketing can commence.